Data & product tracking & UX design
Data analytic coordination
Report generation
Tag management implementation.
Product Development
User Interviews
User Journeys
User Stories
Business Insights
IoT Application concept/UI design
VR concept /UI Design
Wire framing
Information Architecture
Google analytics & tag
management coordinative
& UX designer
Adobe creative suite
Figma
internal method and system
Confluence
In-vision
Jira / M project planner
Zeplin
Microsoft office tool
Nine months
October 2018
Background
This company is the world's leading providers of information and communication technologies (ICT) for service providers. With a extensive portfolio of solutions within the Networks, Digital Services, Managed Services and Emerging Business business areas.
Recognising these issues, the hotel reached out to me to redesign, rebuild, and update their website to create a more cohesive, secure, and user-friendly experience.
My Role
This role were a temperray role istead of someone in sick leave, I came into this role as a analytic coordinatore for very newly beauld emorece page on Cusommer portfolio department, My rolle were creating requiremnt of tags, and products and function that need to be tracked in this non opublic emorece page that ericsson has been relsed for it custommers, the after complessing those task i got asked to join the seet of inginoures, mecanical and industrial designer to create som concept solution for 2 diffrent digital plöatform as a Ux designeranalytics expert in the e-Shop team
I find these side projects incredibly rewarding, as they allow me to explore new techniques and tools, and continue my professional growth. While my primary employment responsibilities and workload can be demanding, I make it a priority to take on these projects when my schedule permits.
In this particular project, I served as the lead designer, collaborating closely with stakeholders and a developer who handled the website’s coding. This role allowed me to apply my skills in a new context, delivering a solution that met the client’s needs while pushing my own boundaries as a designer.
The project began with my onboarding, where I was assigned to the Customer & Product Catalog department. This team managed a customer database and a newly built internal website, accessible only to authorised customers. The main challenge was to set up a Google Analytics user and product tracking system, along with tag implementation. My task involved working closely with an external company and the internal development team to create and embed tracking tags within the website’s code. This would enable us to link Google Analytics, extract data, and generate reports to improve customer and product experiences.
I began by thoroughly analysing the existing website, conducting a rapid evaluation to identify its strengths and weaknesses. I also performed quick market research and competitor benchmarking to understand industry standards and how LA Hotel's website compared.
From the initial analysis, I categorised the necessary features, functions, and systems that needed to be implemented to address the existing issues. This included the booking system, graphical elements, and the overall site structure. By defining these needs, I was able to outline clear project objectives and goals, ensuring that the redesign would effectively solve the problems identified.
Next, I moved into the exploration phase, where I iterated on various concepts and ideas. I created sketches and explored potential technical solutions, evaluating which systems and platforms would be the most feasible for each target task. This process was crucial for ensuring that the final product would be robust, free from failures, and easy to navigate.
In my role, I was responsible for the following
Google Analytics Stakeholder: Representing the interests of the analytics team in project discussions.
Google Analytics Requirement Owner: Defining and managing the requirements for tracking and analytics.
Google Analytics Reporter: Generating and presenting reports based on e-commerce data.
UX/UI Designer: Contributing to the Ericsson VR project and the Configuration System project, including prototyping the VR production interface.
As the Analytics Coordinator in the e-Shop team, I collaborated closely with various product lines, departments, and stakeholders. This required conducting interviews, meetings, and workshops to create a comprehensive requirements document outlining what needed to be tracked on the new website. I worked in close collaboration with the development team and the external company to ensure that the tags were correctly implemented and functional. Additionally, I was responsible for setting up the Google Analytics environment based on the defined requirements and needs, as well as generating and sharing weekly user and product tracking reports with different departments. I also onboarded colleagues into the system and workflow.
Once the environment was set up and reports were being generated regularly, I was asked to assist other teams with a concept solutions for two different products: a product configuration demo application and a VR learning software.
Product Configuration Solution: This IoT software was designed to configure and assemble various parts, components, or products to create tailored solutions for customers. It was used by internal personnel and customers, but not by end users.
VR Learning Program: We worked on iterating, ideating, and developing concepts for a VR learning program. This program was intended for on-site personnel responsible for maintaining and configuring new power stations using Ericsson products or other antenna products. The challenge was that, previously, engineers and assembly personnel had to travel to Ericsson’s lab in Stockholm to learn how to work with new products. The VR solution allowed these teams to learn the necessary techniques without traveling, saving time and costs, and giving site managers better control over the training quality of their personnel.
This project not only showcased my ability to manage complex analytics setups but also allowed me to contribute to innovative solutions that improved efficiency and reduced costs for the company.
July 2019
In this project, I was responsible for setting up the work environment and structuring the extraction of user data through Google Analytics. This included automating key functions and features within the GA dashboard, generating weekly reports, and creating analytics and evaluation reports as part of my daily tasks.
Following this, I joined the VR e-learning team, collaborating closely with developers, product engineers, and industrial designers to create a comprehensive solution for a new VR-based application.
An interactive VR platform that offers various e-learning courses and activities for users.
A management platform that allows managers to create and oversee these e-learning sessions.
Stakeholder and User Interviews: Conducted interviews with stakeholders and users to gather insights into their needs, goals, and expectations.
User and Product Research: Conducted in-depth research to understand user behaviour, usage patterns, and technical aspects of similar platforms. This involved studying the market, analysing similar products, and generating a comprehensive evaluation report.
Concept and Ideation: Moved into the concept and ideation phase, where I iterated on different ideas, regularly syncing with the team, and testing concepts collaboratively.
Prototyping and Testing: Developed and tested prototypes in a controlled environment, presenting the solution to other departments for feedback.
User Story and Journey Creation: Created detailed user stories and journey maps to guide the design process.
Interactive Concept Design: Designed an interactive UI concept interface tailored to the user’s needs and the platform’s functionality, the final concept design, along with all related documentation and assets, was successfully handed over to the development team.
In addition to the VR e-learning project, I also worked on the configuration and design of an IoT platform, which was a browser and desktop-based application. The approach for this project was similar to that of the VR e-learning team, with closer collaboration with mechanical engineers, electronic engineers, operators, and sales personnel.
Workshops and Interviews: Conducted numerous meetings, workshops, and interviews with various departments to gather insights into customer needs and project requirements. Close collaboration with the marketing and sales departments was essential to align the design with business goals.
Needs Identification: Identified both customer needs and project requirements, mapping out potential solutions and addressing limitations in the system’s design.
Sketching and Ideation: Engaged in brainstorming sessions and workshops with the core project team to develop and iterate on design concepts.
Concept Iteration and Review: Iterated on the concept solution, conducting demos and refining the design based on feedback.
Final Design Delivery: Successfully delivered the final concept design, along with all related documentation and assets, to the development team.
Throughout both projects, my role involved a significant amount of collaboration, coordination, and communication across different departments to ensure that the final solutions were user-centred, innovative, and aligned with business objectives.
Due to NDA agreements and restrictions, I am unable to share detailed insights from this project.
