E-commerce and studio website VE Company project
Rapid evaluation
Rapid market research
Ideation & Concept
Lo-Fi sketches
High-fidelity prototype
Interaction design/ Final product
Development of the new website
Lead designer
PM
Adobe creative suite
Figma
internal method and system
Confluence
Microsoft office tool
Zeplin
Seven months
September 2015
Background
Ny Home Concept, a startup specialising in interior design and custom-made furniture, was in its early stages when they approached us. As a new company with no existing digital presence, they needed comprehensive support to establish their brand and digital infrastructure. Our team, specialising in web design, digital marketing, and content creation, was tasked with building everything from the ground up. New Home Design Studio was created to make great designs available to everyone.
Our challenge
I served as the Lead Project Manager and Digital Content Designer, overseeing the entire project from initial concept to final delivery. My role was multifaceted, involving project management, design, and collaboration with developers and other stakeholders.
The project began with a kickoff meeting with Ny Home Concept’s team to gather crucial insights and understand their vision, goals, and requirements. This initial phase allowed us to create a detailed project contract, establish guidelines, and define the structure and specifications for the entire project. I was responsible for setting up the overall project management framework, organizing meetings with clear objectives, and conducting regular check-ins to ensure alignment with the client’s needs.
As the project progressed, I led the design efforts, working closely with our team of developers to bring Ny Home Concept’s vision to life. We were tasked with creating two websites, an application, and a variety of digital content to support their marketing efforts. My responsibilities included designing the user interfaces, overseeing the development process, and ensuring that all digital assets aligned with the brand’s identity.
In addition to web design and development, I managed the creation of all digital content required for the project. This included photography, video production, and editing for Ny Home Concept’s social media channels and marketing campaigns. The goal was to create a cohesive and engaging digital presence that would resonate with their target audience.
Throughout the project, I collaborated closely with developers, ensuring that the technical aspects of the websites and application were executed flawlessly. Regular collaboration sessions, brainstorming meetings, and iterative feedback loops were integral to maintaining the project’s momentum and ensuring that every aspect of the digital solution met the highest standards.
Upon completion, the final deliverables included fully functional websites, a user-friendly application, and a comprehensive suite of digital content ready for launch. The project not only provided Ny Home Concept with a robust digital foundation but also equipped them with the tools needed to successfully market their brand and engage with their audience.
The successful delivery of this project marked the creation of Ny Home Concept’s entire digital presence from scratch. Our team’s work enabled them to establish a strong online presence, effectively reach their target market, and set the stage for future growth and success.
March 2016
The final solution delivered consisted of two integrated websites. Upon arrival, users are given the option to choose between the interior design solutions site or the e-commerce platform, where they can purchase or order customised furniture. Additionally, we developed a documented design system and graphic design guidelines, which were handed over along with a material bank and comprehensive documentation.
This documentation included detailed descriptions and guidance for their various social media channels. Although the client decided to manage their social media and marketing efforts in-house later in the project, we provided them with meticulously altered assets and guidance to ensure they could continue their marketing strategies independently.
Outcome:
These efforts culminated in a well-structured, user-centred digital solution that aligned with Ny Home Concept’s brand identity and business objectives, ultimately leading to a successful project delivery.
Techniques Employed:
Web Design & development
Image Altering and Optimisation
Responsive Web Design
UX/UI Design
User Stories Development
Testing and Iteration
User and Market Research and Analysis
Social media content creation
Project Planning and Execution
