My Story

Today I’m a Lead Product Designer with a deep passion for connecting with people, creating delightful experiences, and driving business impact by solving real human problems through design. Currently, I’m based in Sweden, working at Knightec.

From a young age, I was drawn to the world of art, creativity, and problem-solving. I started taking art classes at the age of nine, and I always excelled in creative endeavours, using my talents to connect with people and bring emotional joy through my paintings. This early connection between art and human emotion laid the foundation for my journey into design.

As I grew, my artistic interests naturally evolved into a fascination with graphic design, art history, and graphical communication. These studies became the pillars of my skill set, giving me a profound understanding of visual communication and how different elements can evoke feelings and foster connections. By integrating technical knowledge, I discovered the power of design to solve everyday human challenges.

My career has been a rich tapestry of experiences across various fields of art and design. From teaching art and mentoring young creatives to freelancing as a graphic designer for e-learning solutions, web design, programming, application design, and digital content creation—I’ve worn many hats. These diverse experiences have shaped me into the multifaceted designer I am today, leading projects, teams, and delivering impactful solutions.

I am continuously driven by a curiosity to explore new techniques, tools, and trends. I’m always on the lookout for learning opportunities, constantly seeking ways to improve and refine my craft. This relentless pursuit of knowledge has made me a highly organized, creative, and effective problem solver. Throughout my career, I’ve had the privilege of working with cross-functional teams, collaborating closely with product managers, engineers, and stakeholders. My expertise spans the entire product development lifecycle—from project planning and concept development to research, wireframing, prototyping, production, and quality assurance. I’m well-versed in user research methodologies, conducting usability tests, and analyzing user feedback, which allows me to iterate and refine designs that not only delight users but also drive business growth.

I’m an award-winning product and interaction designer with extensive experience in UX/UI design. My specialty lies in crafting user-centric interfaces that align with both user needs and business objectives. I have a deep understanding of how to translate complex requirements into exceptional design solutions, ensuring that every project I lead results in products that are both functional and impactful. My journey in design is ongoing—there’s always more to learn, and I’m committed to continuous growth in my field. Being a good designer means never settling, always striving to enhance my skills and deliver even greater value through my work.

Today, I’m proud to say that I’ve delivered comprehensive design solutions, from complex Human-Machine Interface (HMI) systems to innovative digital products. My work has always been about more than just aesthetics—it’s about creating meaningful, user-centered experiences that solve problems and enhance lives.