Monitoring & analytic Application
Rapid evaluation
Ideation & Concept
Final Concept presentation
Lead designer (UX/UI)
Adobe creative suite
Jira / M project planner
Figma
Two weeks
June 2023
Background
Mälarenergi is an energy distribution company primarily active in northern Sweden, but also serving the entire country. They provide various energy sources to both private and corporate customers. The current application project aims to enhance customer accessibility and visibility of energy consumption and costs, enabling users to monitor and analyse different energy forms and usage patterns.
Task
This concept design iteration was created to address identified customer needs and demonstrate a potential solution. The project, assigned by Mälarenergi, was undertaken by our in-house design team hub. After identifying pain points and suggesting solutions, we proceeded with a rapid concept iteration to present to the client and facilitate further collaboration.
As the lead designer, I was tasked with quickly evaluating the current status of Mälarenergi's various services and functions. I conducted market and competitor research to gain insights and guide us toward the right solution.
Quick Project Identification & Technical Summary.
Rapid Evaluation of Customer Applications.
Identification of Common End-User Personas.
Product Value Proposition Comparison.
Concept Design Iteration: Developed an initial concept design for review.
During the pre-concept meeting to kickstart the project, I presented a comprehensive solution: a single application that consolidated multiple existing applications. This approach aimed to improve user-friendliness by eliminating the need for users to install and access multiple apps for specific needs. The proposed concept featured an upgraded UI design with enhanced accessibility, cost-effectiveness, and efficiency. It was designed to be easy to access, understand, navigate, and learn.
I was involved in the initial concept iteration and early discussions to establish a relationship and package solution for the client. As this was an in-house project, it involved a team of designers and developers. After completing the initial phase, I transitioned to another project, and my colleague took over the concept design solution, continuing until the final product delivery to the customer.
